NUDE Skincare Launch
PRESS RELEASE NUDE SKINCARE 25TH MAY, 2011.
NUDE SKINCARE
LUXURY, HIGH PERFORMANCE, NATURAL SKINCARE.
AWARD WINNING SKINCARE TREATMENTS AVAILABLE EXCLUSIVELY AT VEDAS
BEAUTY.
NUDE REPLENISHING NIGHT OIL
‘Beauty Bible’s highest scoring anti-ageing product ever, 9.65 points out of 10’
Treatments from award winning natural skincare brand NUDE will be available for the first time in Ireland in Vedas Beauty, Dun Laoghaire. Vedas will offer facials and products from this cult brand which already has a growing list of celebrity clients including Helena Christensen and Erin O’Connor.
The brand will be launched in the spa on Wednesday 25th May with an evening event hosted by co-founder Ali Hewson. Enjoy skin analysis by the Vedas team who will analyse your skin and devise the best Nude products that will work for you. Guests can also enjoy lash extensions and Minx manicures on the night.
Founded in 2007, NUDE skincare is a collection of high-performance, natural anti-ageing formulations. As the pioneers of Pre and Probiotics in skincare, NUDE works intelligently with the skin using biocompatible ingredients the skin recognises to correct the signs of ageing. NUDE delivers the proven results expected from a conventional skincare range, using only highly effective natural ingredients.
Nude skincare is the brainchild of Ali Hewson and Bryan Meehan. Bryan felt customers wanted to avoid potentially harmful skincare ingredients but they didn’t believe ‘natural’ could deliver the same results
as traditional skincare. Inspired by Bryan’s conviction and armed with the experience and passion for ethical business, friend and co-founder Ali Hewson joined Bryan to create NUDE, now synonymous with high performance, luxury and natural skincare.
Vedas Beauty opened in Dun Laoghaire in 2010 and is also a centre of excellence for cult celebrity favourite Biologique Recherche. Salon director Tonya Costello on Vedas offers state-of-the art treatments to both men and women in sublime surroundings. The Vedas Beauty team is committed to providing the most effective beauty treatments on the market. All of our treatments are provided by highly skilled and specialised therapists.
Nude Facials Available at Vedas Beauty
NUDE INTENSE SMOOTHING FACIAL €95
An intricate dual facial massage technique works on pressure points, lymph drainage and deep muscle relaxation while proven natural actives and Probiotics Technology transform skin texture and tone for a visibly smoother, more youthful appearance.
NUDE RECOUNTOURING FACIAL €125
A targeted recontouring treatment combining deep tissue facial massage and micro-facial contouring to relax and resculpt facial muscles and visibly lift and firm skin. A specialised vibration technique is used to stimulate the nerve endings of the face, boosting micro circulation. This unique manual manipulation uses concentrated Probiotic Technology to activate cellular renewal, restoring youthful facial contours and smoothing fine lines and wrinkles.
AWARDS AND ENDORSEMENTS:
HELENA CHRISTENSEN: _After just 3 days I have the dewiest, most beautiful skin. It feels incredible and looks so much younger… I’m obsessed’_
ERIN O CONNOR ‘_The new serum is a knock out and I can see it is transforming my skin tone already!!’_
NOTES TO EDITORS:
NUDE products contain a variety of essential anti-ageing ingredients including Bioactive Peptides, Hyaluronic Acid, Argan Extract and CoQ10. NUDE also utilizes vital botanicals and other powerful natural phytoactives and bioactives which provide skin with the proper essential fatty acids and other necessary nutrients.
The entire range is free from the ingredients you’d rather avoid including parabens, sulphates, PEGs, TEA, DEA, mineral oil and silicones. NUDE’s ‘Beautiful without’ statement of avoided ingredients can be found on every carton.
HERO FORMULATIONS:
NUDE Advanced Cellular Renewal Serum
With the highest concentration of Probiotic Technology in the NUDE range, this celebrity adored breakthrough serum uses three bio-available technologies proven to help the skin repair itself.
NUDE Replenishing Night Oil
This exquisite award winning facial oil is instantly absorbed. Pure, active oils with omega 3, 6, 7 & 9 restore cellular metabolic function. Essential nutrients and antioxidants help cells resist damage. Skin
becomes soft, supple and radiant.
NUDE Cleansing Facial Oil
This miraculous cleanser achieves the impossible. The nutrient rich oil effortlessly melts even stubborn make up without stripping or irritating. With a few drops of warm water, it transforms to a milk and
rinses completely to reveal a velvety soft, luminous complexion.
THE HERITAGE
As the founder of Britain's legendary Whole Foods chain, Fresh & Wild, Bryan Meehan had long known there was a missing link in the high performance natural skincare and beauty category. "Ten years ago when I was starting Fresh & Wild, we were beginning to question the use of colourings, additives, GMOs, and hormones in food. Now, it's normal for major food companies to restrict the use of unnecessary chemicals," he says. Meehan believed he could apply the same practical green-clean
philosophy to skincare but not the typically hippie holistic, poorly packaged products predictably found in health-food markets. With the encouragement of Hewson and her husband Bono, the seed for a new
high-end breed of skincare was planted. "Bono and Ali were the spark," Meehan says with enthusiasm. "Like me, they have a strong inherent belief in doing things that will make a difference. They would say
anybody can open up a store, but only you can create a brand that stands for something unique, something that will raise the bar for other skincare companies...and that's what we set out to do."